Acura Commercial Casting Call Requested ‘Friendly, Not Too Dark’ African-American

Posted on April 18, 2012 /TV


UPDATE 4/18/12: Acura has released a statement apologizing for offensive language used in casting sheet:

“We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials. We sought to cast an African-American in a prominent role in the commercial sb game hacker app , and we made our selection based on the fact that he was the most talented actor. The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.”

Casting director Cathi Carlton is catching heat for a very discriminatory casting notice (seen below) that has surfaced online. The notice states that she sought a “nice looking, friendly, not too dark” African-American to play a car dealer alongside comedian Jerry Seinfeld in an Acura Super Bowl commercial, which aired earlier this year.

“Someone associated with casting the commercial tells us … one of the reasons for the “not too dark” restriction was because lighting and special effects would get tricky,” TMZ reported.

We contacted Mrs. Carlton and she had no comment.

Is it fair for black actors with a certain shade of skin to be excluded from auditioning for roles? Share your thoughts.